24 Hours of Le Mans Press Release
Piloti returns to its roots with 24 Hours of Le Mans special edition driving shoes
Toronto, May 24, 2017 - Piloti, makers of technologically advanced driving shoes, today unveiled a line of limited edition leather driving shoes specially designed for fans of the world's most renowned sports car race.
Piloti has a deep connection with the 24 Hours of Le Mans. Piloti's patented Roll Control Heel technology - rising spherically up the back of the shoe providing improved traction in the wheel well and cupping the driver's heel for reduced foot fatigue - was first tested at Le Mans. In addition to pushing cars to their limits, 24 Hours of Le Mans tests the concentration, stamina, strength and skill limits of drivers, creating an ideal laboratory for driving shoe technology. Each driver in the race shares 24 hours of racing with two co-drivers - resulting in the world's best sports car drivers lapping nose-to-tail in the world's finest cars.
Today Piloti honoured its history at the race by unveiling a line of fashion-forward driving shoes.
Inspired by the era of gentleman racers, the luxurious Ligne boot is handcrafted in Italy in subtly distressed Italian leather, and features an ankle strap with an embossed 24 Hours of Le Mans logo and woven French flag.
The low cut Piloti Circuit Le Mans limited edition driving shoe takes its cue from vintage performance racing cars, featuring a race stripe in French national colours and inspired by classic racing liveries. The woven French flag detail is a further nod to the rich heritage of 24 Hours of Le Mans racing.
Piloti driving shoes are renowned for such attention to detail - both the biomechanical detail that serve the needs of drivers, and the styling detail like tread patterns based on vintage racing tires.
The Special Edition Piloti 24 Hours of Le Mans driving shoes are no exception.
"24 Hours of Le Mans is the ultimate marriage of motorsports performance and motorsports style - so we spent a lot of time creating a driving shoe that respects this event and its fans," said Elena Conte, Creative Director, Piloti. "Our goal with the Piloti 24 Hours of Le Mans driving shoe is to give motorsports fans a new way to share in the Le Mans magic. Our goal as a brand is to respect our motorsports heritage in everything we do."
The Piloti 24 Hours of Le Mans limited edition driving shoes are available at 24 Hours of Le Mans boutiques (in Le Mans and Paris, France), in specialty motorsports boutiques world-wide, and at Piloti.com. The partnership signed between Piloti and the Automobile Club de l’Ouest (ACO), organiser of the 24 Hours of Le Mans, was brokered by IMG Licensing, exclusive Licensing agency for the 24H Le Mans brand.
"We are privileged to find a partner in Piloti who not only reflects the classic style that surrounds our race, but also understands our goal of expanding and growing the brand image of the 24 Hours of Le Mans," said Fabrice Bourrigaud - Le Mans Spirit Manager. "Accomplishing this goal takes partners like Piloti. The 24 Hours of Le Mans limited edition Ligne and Circuit driving shoes will not only help our fans enhance their own driving experience, but also reflect their passion for our race and its drivers."
The 85th running of the 24 Hours of Le Mans begins at 3:00 p.m. Central European Summer Time (CEST) on June 17, 2017. It also marks the third round of the 2017 FIA World Endurance Championship.
A popular brand from 1999 to 2012, Piloti (Italian for "driver") re-entered the marketplace in 2014 with a new vision to not only create technically advanced driving shoes, but also driving shoes comfortable and stylish enough to wear on the street, at the cafe or in the office. The Piloti collection of performance, casual, luxury and special edition footwear and apparel is available across Canada, the United States, the United Kingdom, Australia and Japan at select Motorsport and luxury retailers. Performance and Casual styles range from $135 to $240 USD. Luxury styles range from $350 to $500 USD. Visit Piloti.com for more details.
High resolution images for media use
Media test drives of the 2017 line of Piloti driving shoes can also be arranged.
About 24 Hours of Le Mans:
24 Hours of Le Mans runs on the Circuit des 24 Heures du Mansin Le Mans, France. The circuit contains a mix of closed public roads and a specialist racing circuit, designed to balance speed with a cars' ability to race for 24 hours without sustaining mechanical damage. This Grand Prix of speed and endurance is broadcast annually in more than 190 countries. The Le Mans 24 Hours is a brand which conveys two sets of values: "innovation & performance" and "chic & glamour". Find us on www.24h-lemans.com and on www.boutique.lemans.org
For more information: Brian Findlay / Stellick Communications, on behalf of Piloti / 416 802 4062 / email@example.com /